The future of advertising lies in digital, but with the complexity of technologies and a crowded ecosystem, it’s hard for any marketer to master the world of online advertising. As technology drives more consumers online, connected 24/7 through smartphones and tablets, programmatic advertising spend continues to grow.
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily.
If you haven’t yet heard of programmatic advertising or know how it works, you need to catch up with the times as Programmatic ad buying has completely changed the face of online advertising. This training provides a solid foundation to build a successful digital media planning & buying career. All major considerations for digital media buying and selling are detailed…from pricing and optimization, to addressing campaign objectives and reviewing ad compliance and regulatory guidelines…including highlights of critical aspects regarding ad fraud and ad blocking, and several of the most important aspects of data driven media!
Already into digital maketing? Now is the time to step up your career and become a globally credible digital media professional!
Below Are Some Module To Be Covered:
- Introduction to Programmatic advertising & Real time bidding
- History of Digital Advertising & Statistics & What You Must Know
- Advertising Media Value Chain and How Digital Changes Advertising
- The journey to purchase, digital advertising ecosystem & industry key players
- Considerations for Digital Media Buying and Selling
- Audience & Targeting
- Advertising Creatives
- Pricing & Viewability
- Introduction to digital B2B Media Sales
- Media Planning & Buying – The process of building & managing an ad campaign
- Optimization – How marketers turn data and insights into action
- Understanding Attribution Models
- Digital media planning & buying – tracking & analytics
- Fraud & Security
- Industry Authorities – Certifications and more
- Review of top global DSPs & Practical campaigns
- A look into the future
- Course wrap-up & staying informed
- Every other thing you need to know
At The End Of Training, Participants Also Get:
- IAB Recognized Training Resources & Materials
- 168Hrs/30 Days Of After-Training Support
- Certificates Will Be Issued To All Participants
- Letter of Recommendation for Internship (signed by the Webkraft Academy Mgt)
- 100+ E-Commerce Layouts (Fashion, Electronics, Food, Furniture & More)
- 50+ Premium WordPress Themes
- 150,000 E-mail Addresses Of Online Shoppers (Worth N200,000)
- Over 100,000 Phone Numbers (Worth N200,000)
- Premium Industry Reports & Templates
- Exclusive Social Media Industry Reports
- Discounts Off Next Training Programs
- Premium Access To Online Training Resources For Free
- Digital Media Property Audit & Analysis (Worth N150,000)
- Reporting Templates & Other Business Documentations
Who Should Attend:
This course is openly available to professionals and individuals who wish to learn more about the digital media advertising industry. Also suitable for entrepreneurs, small business owners, PR team members, corporate communications and brand managers, sales & marketing team members, Advertisers, Analysts, Campaign managers, Content managers, Marketing executives, Publishers, Social marketers, related agencies, NGOs’, Digital marketing executives, graduates, individuals & professionals looking to launch a career in digital marketing, media planning & buying & any other digital media field
VENUE: 27, Norman Williams Street Off Awolowo Road. South-West Ikoyi, Lagos
DATE: Saturday, April – 22, 2017
TIME: 10AM – 4PM
FEE: ₦20,000 (Over 70% Discount off the standard price of ₦85,000!) – Pay online via https://goo.gl/LEh6v8
DON’T MISS THIS AMAZING OFFER!
More details about training available on http://academy.webkraftng.com.
For Inquiries, Please Call 08175446717 or send an e-mail to firstname.lastname@example.org